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Are You Calling Me a Bimbo?

My husband plays weekly on a local soccer league. Each of the teams has the name and jersey of a professional one. Despite his lifelong dedication to Barcelona, my husband proudly sported his Manchester United jersey when he was unknowingly picked up by that team.

A few weeks ago, however, the captain needed to change uniforms, and the team transformed into the Chivas. Imagine my amusement when I showed up at the game to find my husband wearing this jersey.

It turns out that the sponsor of the original Chivas team is Grupo Bimbo, the fourth largest food corporation in the world. Founded in Mexico in 1945, Bimbo Bread became the world's biggest bread production company in 2011.

The word “bimbo” doesn’t really mean anything in Spanish. When I giggled at the picture of my husband jogging around with the word slapped across his chest, Billy wanted to know what it means. I offered an awkward, multifaceted explanation, along the lines that Wikipedia offers.

Lest you think I am making fun of him, I will insert here that his response was, “You should write a blog about that.” So here I am. It also reminded me of a picture I always meant to take in Argentina of the Barfy brand hamburger patties.

Some company names (or slogans) just don’t translate well. What examples have you seen?

7 comments

  1. "beem-Bo" is also the sponsor of the philadelphia soccer team . They did a whole campaign to make sure people pronounced it "beem-bo"

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  2. That's awesome, Jeff. Branding and marketing at its best!

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  3. I like Billy's prideful strutting stance in that picture...make's the story that much more funny!

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  4. I have an acquaintance (a blond gringa who is married to a Mexican), and she often wears a jersey with "BIMBO" on the front of it. I've always known the baked goods company, but I can't help giggling every time I see her wearing it.

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  5. Hi Tracy. I love it!

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  6. You know why they don't have the NOVA car in Mexico?

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    Replies
    1. Ha! I have heard about that. :) Some things just do NOT translate well....

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